There's an ugly cousin to James Suroweicki's popular theory of The Wisdom of Crowds. Let's call it The Foolishness of the Masses. I thought of this today while reading Rebecca Buckman's article Where's the Cash? in Forbes. (By the way, I think Buckman writes more authoritatively and insightfully about the venture capital business than any journalist I know.) The article points out that six months ago web entrepreneurs were getting soundly rejected by VC's if their models weren't based on ad revenues. Now that rates have fallen, the pendulum has swung wildly in the other direction. Venture Capitalists, perhaps more than any other industry, move in herds, often relying more on popular thinking than good sense. (Which is why, as Buckman has pointed out in other meticulously researched articles, an average investment in a VC fund has historically been much better for the venture capitalist than for the investor. But that's another story.)
VC's aren't the only ones who suffer from The Foolishness of the Masses. Almost every company that has ever hired an executive does the same when they issue specs for a resume that fits the traditional and expected background for the job. When was the last time a CEO said to a recruiter: "Find me the best available athlete. We can teach her the insurance business. But we can't teach talent!" To test the ridiculousness of this mass foolishness, ask any CEO if he or she would likely be successful running a business very different kind of business. Most will confidently reply in the affirmative, stating that they would leverage the same capabilities and principles that have made them successful in the past. So why doesn't the same principle apply to new hires? Simple: The Foolishness of the Masses. Everyone recruits the same way, so it must be the thing to do.
I"m reminded of something Mark Twain once said: "Whenever you find yourself on the side of the majority, it is time to pause and reflect."
